Seattle Car Dealer Blog | Rairdon Auto Group

Thinking about a Washington State Food Cart? Consider using the Nissan NV

by admin on November 22, 2011

The food cart craze has struck the nation. They are popping up everywhere, including in Seattle. If you’re thinking of opening this potentially lucrative business and are looking for the perfect truck for your food cart, consider the Nissan NV, for sale in Washington state at Seattle Nissan dealer, Nissan of Auburn.

If you’ve ever spent any time in Portland, you will see that there are neighborhoods with some of the best food carts in the nation. Seattle has recently said they would pave the way for the same thing. When you’re looking to open your very own food cart in Seattle, consider housing it in the all-new Nissan NV, for sale in Seattle at Nissan of Auburn.

Innovation, as practiced by Nissan’s creative design, engineering and product development teams can take many forms – from the recently introduced “most room for the dollar” Nissan Versa Sedan to the all-new category defining Nissan NV van, Nissan’s first entry into the commercial vehicle segment in North America. Innovation, as they will remind you, takes a willingness to take risks, to think outside the category, and to mix together combinations of features and functions that might not have been thought of before.

The same can be said of the epicurean innovators behind two of Los Angeles’ most popular food trucks, The Grilled Cheese Truck and Coolhaus truck. Both companies are teaming with Nissan to combine their innovative takes on two food classics – grilled cheese sandwiches and ice cream sandwiches – with a pair of custom-outfitted Nissan NV vans. The two NV2500 High Roof food truck concepts make their debuts this week not on the streets of L.A., but inside the Convention Center’s West Hall where they will be providing gourmet sandwiches (cheese and ice cream respectively) to media attending the Los Angeles Auto Show.

The Grilled Cheese Truck, which has been featured on ABC’s Good Morning, America, the Food Network and in The New York Times, offers a menu ranging from “Plain and Simple Melts” and “Cheesy Mac and Rib” to “Bayou Melts” and “Dessert Melts.” The Coolhaus Truck, which has also been covered in the national media and has been ranked as one of L.A. Top Food Trucks by Zagat Survey, offers handmade, uniquely flavored gourmet ice cream sandwiches with edible wrappers. The selection includes innovative flavors such as Strawberry Jalapeno, Wasabi, Mango Sticky Rice and Olive Oil with Rosemary.

The Nissan NV food truck concepts feature custom fold-out serving windows, work counters and full exterior graphics.

“Since its introduction last spring, the Nissan NV van is proving itself in a wide range of commercial uses, from construction to delivery services, in both Standard Roof and High Roof body styles,” said Joe Castelli, vice president, Commercial Vehicles and Fleet, Nissan North America, Inc. (NNA). “The Nissan NV High Roof model is especially adaptable for food truck and catering use thanks to its 76.9-inch tall interior, which provides the flexibility for the mobile chefs to comfortably move around inside while creating their gastronomical delights.”

The Nissan NV, for sale in Puyallup, is offered in three well-equipped models: NV1500, NV2500 HD, NV3500 HD and with a choice of two powerful yet fuel-efficient engines – a 4.0-liter V6 and 5.6-liter V8. Both are mated to a standard 5-speed automatic transmission. You can find the Nissan NV near Puyallup at Seattle Nissan dealer, Nissan of Auburn. We are part of the Rairdon Group.

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Marketing Campaign for Nissan Versa Sedan in Seattle

by admin on November 21, 2011

There’s a witty new marketing campaign in town! In support of the roomy, all-new 2012 Nissan Sedan, for sale in Seattle at Nissan of Auburn, Nissan recently revealed a fully integrated, multi-platform “Most _____ per dollar” marketing campaign. Celebrating the most legroom and headroom of any compact car available in North America, the campaign creative approach places a central focus on Versa Sedan’s expansive interior – telling the story through vibrant, playful imagery and video footage of big hair, crossed legs and friends comfortably piling into the stylish new 5-passenger compact sedan.

“The all-new Versa Sedan gives us a lot to work with, literally, with the most space, legroom, headroom, trunk room and technology per dollar than any car in America – and that includes more rear seat legroom than even the Lexus LS460, BMW 5-series or Mercedes-Benz E-Class,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “Versa Sedan also has the lowest starting M.S.R.P. in America at just $10,990 and a long list of innovative features, such as dual injector engine technology – messages that we’ll drive home in equally innovative ways.”

Bringing “Most _____ Per Dollar” To Life

As expected of an innovative company with advanced models like the Nissan LEAF and Nissan GT-R, the all-new Versa Sedan’s marketing utilizes innovations of its own. The centerpiece of the campaign is a new “First Person” digital experience designed to bring the best-in-class roominess to life. Providing an immersive experience using iPad 2 gyro technology, viewers are placed in the car. From the perspective of the driver or a passenger, rich panoramic views offer visibility from every angle, while vibrant imagery tells the narrative.

Facebook Road Trip

The new campaign also includes a number of interactive social promotions, including an innovative way to take fans on the road with the new Nissan Versa Sedan, for sale in Tacoma at Nissan of Auburn. With its numerous “Most _____ per dollar” features, the new Versa Sedan is also a facilitator of great experiences.

The new campaign includes a number of interactive social promotions, including Nissan’s Facebook Connect enabled wensite, where users can create their own trips by selecting their routes and inviting their Facebook friends to come along. They can then submit their trip, tell Nissan why their online journey should be made into a real one and share it with their social networks.

Five winners will be selected to receive a 2012 Versa Sedan, for sale in Belleve at Nissan of Auburn, and take the road trip they submitted with their friends. Along the journey, the winners will submit updates, tweets, images and other content from the road so users can follow them on the website.

For additional content, all five Versas will be outfitted with stop-motion cameras inside and out. When the trips conclude, the footage will be used to create mini road-trip movies to be shared in an online film festival. The community will judge the films, giving them a chance to win prizes as well.

You can find the all-new Nissan Versa sedan in Seattle at Seattle Nissan dealer, Nissan of Auburn. We are part of the Rairdon Group. When you’re looking for a new or used car for sale in Seattle, come to Rairdon’s to save!

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One of the safest cars in Washington state is the Nissan LEAF!

by admin on November 18, 2011

The 100-percent electric Nissan LEAF, for sale in Seattle at Rairdon’s Nissan of Auburn, has earned a 5-star overall vehicle rating for safety as part of the National Highway Traffic Safety Administration’s New Car Assessment Program (NCAP). The Nissan LEAF is the first fully electric vehicle to earn this highest distinction from the program. Starting with 2011 models, NHTSA introduced tougher tests and requirements in order to earn 5-star ratings. The Nissan LEAF, for sale near Tacoma, has also been named a Top Safety Pick by the Insurance Institute for Highway Safety.

Standard Nissan LEAF safety systems include Nissan Advanced Air Bag System (AABS) with dual-stage supplemental front air bags with seat belt and occupant classification sensors, front seat-mounted side impact supplemental air bags, roof-mounted curtain side impact supplemental air bags for front and rear-seat outboard occupant head protection, 3-point ALR/ELR seat belts (driver’s seat ELR only) with pretensioners and load limiters, child seat upper tether anchor, LATCH (Lower Anchors and Tethers for CHildren) system and child safety rear door locks. Vehicle Dynamic Control (VDC) and Traction Control System (TCS) are also standard on all LEAF models.

You can order your Nissan LEAF in Washington state from Seattle Nissan dealer, Rairdon’s Nissan of Auburn. Whether you’re looking for a new or used Nissan in Seattle and Tacoma, come see us and take advantage of our low, low prices!

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Are you a Washington state Nissan LEAF owner? There’s an app for that!

by admin on November 18, 2011

If you are a Washington state Nissan LEAF owner, you can now be in constant contact with your ‘baby’. The Nissan LEAF application (“app”) for smartphones – which allows LEAF owners to be in direct contact with their vehicle at all times – has launched for use on Blackberry and Android operating systems.

Following suit with the mission of all Nissan products, the app provides bold and innovative technology for Nissan LEAF owners to manage and control many frequently used vehicle features directly from their smartphone.

The application is available to anyone with a Nissan LEAF, an active CARWINGS subscription, or an interest in better understanding the Nissan LEAF as a pioneer in electric vehicles. With the application, also available on the iPhone since the car’s release in December 2010, users can access critical information points for their Nissan LEAF, such as charging, pre-cooling and heating, and monitoring the status of their vehicle. Specifically, users are able to:

Check the state of the battery charge
Begin charging
Check when battery charge is complete
See estimated driving range
Turn the climate control system on or off

Nissan was recognized in Detroit at the 2011 International Telematics Update Awards as the “2010-2011 Industry Newcomer” for its CARWINGS telematics service, which includes the smartphone app. For more information on CARWINGS and the Nissan LEAF application, contact Seattle Nissan dealer, Rairdon’s Nissan of Auburn. You can also find more information on Nissan’s website.

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Pricing on 2012 Nissan Armada in Seattle

by admin on November 18, 2011

Your Seattle Nissan dealer, Nissan of Auburn is announcing Nissan U.S. pricing for the 2012 Nissan Armada full-size SUV, for sale in Seattle at Rairdon’s Nissan of Auburn.

For 2012, the stylish, powerful and roomy Nissan Armada is again offered in three well-equipped models: Armada SV, Armada SL and Armada Platinum. Each is offered in a choice of 2-wheel or 4-wheel drive and come equipped with a standard 317-horsepower 5.6-liter Endurance V8 engine and 5-speed automatic transmission. A fresh new exterior color, Brilliant Silver, is added for the new model year, along with select interior equipment enhancements.

Manufacturer’s Suggested Retail Prices (MSRP) for the 2012 Nissan Armada include:

Model/Transmission
Armada 4×2 SV 5AT    $38,490 USD
Armada 4×2 SL 5AT    $43,940 USD
Armada 4×2 Platinum 5AT    $51,050 USD
Armada 4×4 SV 5AT    $44,090 USD
Armada 4×4 SL 5AT    $46,840 USD
Armada 4×4 Platinum 5AT    $53,950 USD

You can find the 2012 Nissan Armada in Seattle at Seattle Nissan dealer, Nissan of Auburn. We are part of the Rairdon Group. Whether you’re looking for a new or used Armada in Seattle, come see us to take advantage of our low prices!

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